It’s bothersome that, for many, discounting appears to be the catch-all cure to attempt to win back consumers who have cut back on their sports-related spending. Discounting is difficult to wean oneself off of, with detrimental long-term effects. And our recent work asserts a more constructive and comprehensive definition of economic value, grounded in a […]
Read More »Monthly Archives: November 2009
IBS User Conference Updated Trends Presentation
2009 SUMMER OMNIBUS SURVEY
The summer 2009 Sports omnibus was fielded to assess the attitudes and perceptions of sports fans on significant issues impacting the sports industry, with particular emphasis on golf and baseball. A control sample of non-sports fans were also surveyed to provide context and comparison.
EWGA Women’s Golf Market Outlook
These are the presentation notes from the 2009 Executive Women’s Golf Association Movers and Shakers breakfast.
Trends Presentation
Perspectives: Five Cultural Forces and 2009 Golf Market Outlook