Within Quirk’s August issue, Jon Last is interviewed about Sports and Leisure Research Group’s use of social media mining to shed greater light on fan attitudes towards Tiger Woods earlier this year.
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What Do We Charge Now?
Most sports marketing research lacks the methodological rigor and sophistication that I’ve seen in other categories, but it certainly doesn’t lack sizzle. Most sports marketing research lacks the methodological rigor and sophistication that I’ve seen in other categories, but it certainly doesn’t lack sizzle. With murmurs of a double-dip recession compounding the lingering sting of […]
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