Yearly Archives: 2012
GOLF INC.–WINTER 2012:
SLRG President Jon Last’s commentary piece speaks to the changing mindset of today’s golfer and how facilities must adapt to deliver customer service that meets expectations.
Read More »Bowl Game Overdose Can Send Sports Marketers ‘Back To School’
As a marketing researcher, part of what intrigues me about my job is that I get to observe, first hand, what makes all walks of people tick. And with that comes an appreciation that the rest of the country is attitudinally a lot different than the circles we interact with in large bi-coastal markets. But […]
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