In this month’s Media Post: Marketing Sports, SLRG President Jon Last uses a cooking metaphor to warn those embarking upon marketing research: It’s the chef, not the ingredients that make for a great meal. As former MRA presidents who have worked on both the client and agency side of marketing research, my business partners and […]
Read More »Yearly Archives: 2013
May 2013
Beware the Bells and Whistles
As former MRA Presidents who have worked on both the client and agency side of marketing research, the principals of SLRG have been around the block more than our receding hair lines would sometimes like to admit. But with the accumulation of all of this “scar tissue”, it strikes us as amusing and potentially disturbing […]
Read More »4 Great ‘Truths’ To Consider Before You Embark On Marketing Research
In his April 13 column, SLRG’s Jon Last provides a basic primer on four initial considerations that sports marketers should think about before conducting marketing research. Those who know me best realize that I can often be pretty direct. So, let me begin this month’s post with a direct disclaimer that while I largely make […]
Read More »What The World Baseball Classic Can Teach Us About ‘All-Star Games’
In his March 2013 Media Post: Marketing Sports item, SLRG President Jon Last observes that the World Baseball Classic offers a compelling alternative to the malaise of traditional All-Star games. It’s a model that warrants attention across sports marketing. As a baseball junkie, it’s not a surprise that the advent and growth of the World […]
Read More »At What Price Fame? Seeing Both Sides of A Sticky PR Challenge
SLRG President Jon Last’s February 2013 Media Post column explores the marketing implications of a contradiction of sorts among football fans, revealed in new SLRG research—Fans are concerned about player safety, yet a large number would risk the long-term impact of concussions for a chance at NFL stardom. Borrowing from the late, great sport columnists […]
Read More »February/March 2013
Things To Look Forward To In ’13
SLRG President Jon Last’s January 2013 Media Post column highlights how impending jumbo-tron wars, NCAA Conference realignment and the build up to a Meadowlands Super Bowl are among the top sports marketing events to look forward to in the year ahead. It’s the morning after the BCS Championship game, and if you are like me […]
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