In his December posting, SLRG’s Jon Last speaks to the impact that Big Data is having on marketing research in the sports space.Read More »
In his November, 2015 Media Post column, SLRG’s Jon Last speaks to the ways in which the San Diego Padres and Callaway Golf’s recent “Links at Petco Park” promotion, was an exceptional example of effective sports marketing activation.Read More »
The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 4th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.
Panels are a cost effective way to get valuable insight from your best customers while solidifying their loyalty to your brand by involving them in an active and ongoing dialogue about how you run your business. Working with its clients, SLRG begins by creating an empanelment initiative that invites the best customers to become part […]Read More »
In his October 2015, Media Post column, SLRG President Jon Last suggests that recent controversy surrounding daily fantasy sports sites are overblown.Read More »
In his September 2015 column, SLRG President Jon Last reflects on the importance of event enthusiasts and how successful sports marketers have cracked the code on this segment by elevating their marquee events into social happenings.Read More »
In the September 2015 issue of HotLinks, SLRG helps uncover 5 myths about Women Golfers, helping to convey the notion that women golfers are just as serious about the game as men are.Read More »