Gilford Securities’ Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
Read More »Yearly Archives: 2015
A Few Things To Ruminate On In The New Year
In the January Marketing: Sports, SLRG President Jon Last speaks to a number of fan behavior trends that will impact sports marketing in the year ahead. It’s January, and I actually succeeded in finding a little airplane time over the holidays to escape and think those deep thoughts that one is supposed to stew over […]
Read More »January 2015
POV/Research: Two Quick Things for Sports Marketers to Ruminate on in The New Year
It’s January, and I actually succeeded in finding a little airplane time over the holidays to escape and think those deep thoughts that one is supposed to stew over when not plugged into the office 24-7. Sure, I was still contemplating the relationship between consumer insights and successful sports and leisure marketing, but these brief […]
Read More »