Continuous customer experience tracking surveys are a great way for leisure destinations to not only assess overall satisfaction, but to identify operational strengths and weaknesses. These continuous tracking efforts reveal key drivers of overall satisfaction and their impact on customer loyalty and continued visitation. By having this continuous tracking of satisfaction amongst your customers, the […]Read More »
In today’s world we are inundated by incessant chatter. Be it social media rants by friends, celebrities or athletes on Instagram or Twitter, or even special interest media outlets. By choosing to follow specific individuals, brands, or news stations, we are apt to surround ourselves with others whose opinions are similar to ours. These “echo […]Read More »
December 2016’s column outlines what SLRG research has shown to be the key drivers of onsite sports marketing efficacy.Read More »
In his November 29, 2016 posting to their blog, incoming Marketing Research Institute International (MRII) President, Jon Last comments on the ways in which big data and traditional marketing research should work together.Read More »
SLRG President Jon Last’s closing keynote on November 19, 2016 provided insights into the state of the golfer as customer and the potential impact and opportunity for delegates at the Canadian National Golf Course Owners Association conference.
In the “election day” edition of Media Post’s Marketing Sports, SLRG President Jon Last opines about why a concerted effort to market Ivy League sports should reap strong return for activating brands.Read More »
One of the great benefits of doing qualitative research is being able to develop a rapport with respondents, which in turn affords a greater window into their emotional connection (or lack thereof) with a topic, concept, or experience through non verbal cues like body language and eye contact. This is often difficult to accomplish in […]Read More »
As more successful sports and travel brands put emphasis on running a customer centric organization, there’s been a growing need to monitor and measure the impact of front line employee interactions and service. Whether these touchpoints occur on property, remotely or both, effective satisfaction tracking measurement should also encompass evaluation of various amenities and experiential […]Read More »
Now available for download, is SLRG’s new sports marketing ROI whitepaper, which includes trends to watch for, the latest growth data on sports sponsorship and a variety of recent relevant research. The whitepaper also provides perspective on sports marketing activation drivers, the specific impacts of sports marketing, and takes a further look at the ROI framework. Please feel free to reach out directly regarding how SLRG can help you to better measure and understand the benefits of sports sponsorship from the sponsor or property’s perspective.
The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 5th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.