SLRG has had the good fortune of partnering with a number of stadiums, arenas and halls of fame facilities that have been focusing on enhancing the on site experience for their valued guests. The sports venue industry has certainly seen a trend towards building technology enabled social spaces. These public spaces face the challenge of […]Read More »
- Perceived slippage in the NFL’s popularity.
- Trends and attitudes on contemporary issues in each of the major sports.
- Fan attitudes on topical issues including fan viewership of ESPN, athletes expressing their social and political views, compensation in college sports. Other topical issues include, concussions, competitive balance in the NBA and the legalization of sports gambling in the U.S.
- Consumer confidence among sports fans and how this will impact their behavior over the coming months.
Researchers can create the greatest discussion guide or survey. But it won’t matter if significant rigor is not put in place to assure that the right audience or sample is utilized. Use of convenience samples, poorly designed screeners and the often blind over-reliance on “cheaters and repeaters” can doom the best designed data collection instruments. […]Read More »
The book, The Influentials by Keller and Berry conducted a decade of research and found that “one American in ten tells the other nine how to vote, where to eat, and what to buy.” There’s a group of people who are responsible for driving trends, influencing mass opinions and most importantly, creating demand for great […]Read More »
SLRG’s Jon Last reflects on two March 2018 sports marketing initiatives that should engage fans and break through the clutter, in Media Insider’s lead item. March has always been one of my favorite sports months, because March means college basketball and it also portends the coming of baseball season. It’s a time when hope springs […]Read More »
In the February Marketing: Sports, Jon Last pays homage to the power of team mascots in building brand equity and fan engagement. The Olympics aside, this post Super Bowl lull marks the 3Q of the lengthy NBA and NHL seasons and rides on the cusp of Spring training and March Madness. So, in seeking to […]Read More »
Terry Mc Andrew’s Golf Daily Pulse for February 14, 2018 reflects on some of the key findings from SLRG’s recent Golf Market trends presentation at the PGA Merchandise Show. Click below, to read it.Read More »
Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018. Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.
Is available for download here and contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including: