Recent work in the sporting goods space, amplified our observation that even product categories that lend themselves to more of an impulsive purchase with less involvement, consideration or research, still follow certain fundamentals of the traditional purchase funnel. This particular project called for a research design that required us to get more embedded in the […]
Read More »Yearly Archives: 2018
Recent Research of Interest: Leveraging Member and Audience Profiles to Enable Organizations to Better Monetize these Assets
We are often asked to help organizations define and develop member/customer profiles that can then be leveraged to position their constituents in the most favorable light. SLRG is presently working with two leading sports organizations to help them better understand and profile, their key constituents. Utilizing a mix of qualitative and quantitative methodologies, we are […]
Read More »PGA Magazine – Hot Trend
In the June issue of PGA Magazine, select findings from SLRG’s 2018 golf market outlook show the importance of PGA Professionals in the equipment purchasing processing for avid golfers. More detailed findings and the article that was published in the June issue, can be downloaded here.
Read More »Will A-B’s Pay-For-Performance Sponsorships Become The New Normal?
In the May 2018 Marketing Insider, SLRG’s Jon Last examines the broader potential impact of Anheuser Busch’s recently announced move to incorporate performance incentives into its sports marketing partnerships. For decades, Budweiser has called itself the “King of Beers,” and during much of that time, parent company Anheuser-Busch and its venerable brands have also been […]
Read More »Titans Uniform Unveil Was Flawless Event Activation
In Media Post’s Marketing Insider, SLRG President and incurable Tennessee Titans fan, Jon Last speaks to how his favorite NFL team’s recent uniform unveil, pressed all the right buttons for successful sports marketing activation. Full disclosure—I am a die-hard, uber-obsessive, 40+year fan of the Houston Oilers/Tennessee Titans NFL franchise. That said, as one who makes […]
Read More »Surveys and Then Some
Designing a survey is as much of science as it art. At SLRG we pride ourselves on being able to bridge that gap for clients. Recently, we’ve supported our colleagues and friends of the industry with their own survey writing, with a basic white paper primer that surfaces the nuances that go into survey development, including time and length, guidelines, appropriate question structures, and sampling do’s and don’ts. These guidelines are tantamount to writing an efficient and effective survey that will produce actionable insights.
Recent Research of Interest: Fan Insights Fuel Innovation in Sports Venue Renovations
SLRG has had the good fortune of partnering with a number of stadiums, arenas and halls of fame facilities that have been focusing on enhancing the on site experience for their valued guests. The sports venue industry has certainly seen a trend towards building technology enabled social spaces. These public spaces face the challenge of […]
Read More »POV: Fighting Against Respondent Fraud
Researchers can create the greatest discussion guide or survey. But it won’t matter if significant rigor is not put in place to assure that the right audience or sample is utilized. Use of convenience samples, poorly designed screeners and the often blind over-reliance on “cheaters and repeaters” can doom the best designed data collection instruments. […]
Read More »POV: The Influentials
The book, The Influentials by Keller and Berry conducted a decade of research and found that “one American in ten tells the other nine how to vote, where to eat, and what to buy.” There’s a group of people who are responsible for driving trends, influencing mass opinions and most importantly, creating demand for great […]
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