In the June issue of PGA Magazine, select findings from SLRG’s 2018 golf market outlook show the importance of PGA Professionals in the equipment purchasing processing for avid golfers. More detailed findings and the article that was published in the June issue, can be downloaded here.Read More »
In the May 2018 Marketing Insider, SLRG’s Jon Last examines the broader potential impact of Anheuser Busch’s recently announced move to incorporate performance incentives into its sports marketing partnerships. For decades, Budweiser has called itself the “King of Beers,” and during much of that time, parent company Anheuser-Busch and its venerable brands have also been […]Read More »
In Media Post’s Marketing Insider, SLRG President and incurable Tennessee Titans fan, Jon Last speaks to how his favorite NFL team’s recent uniform unveil, pressed all the right buttons for successful sports marketing activation. Full disclosure—I am a die-hard, uber-obsessive, 40+year fan of the Houston Oilers/Tennessee Titans NFL franchise. That said, as one who makes […]Read More »
Designing a survey is as much of science as it art. At SLRG we pride ourselves on being able to bridge that gap for clients. Recently, we’ve supported our colleagues and friends of the industry with their own survey writing, with a basic white paper primer that surfaces the nuances that go into survey development, including time and length, guidelines, appropriate question structures, and sampling do’s and don’ts. These guidelines are tantamount to writing an efficient and effective survey that will produce actionable insights.
SLRG has had the good fortune of partnering with a number of stadiums, arenas and halls of fame facilities that have been focusing on enhancing the on site experience for their valued guests. The sports venue industry has certainly seen a trend towards building technology enabled social spaces. These public spaces face the challenge of […]Read More »
Researchers can create the greatest discussion guide or survey. But it won’t matter if significant rigor is not put in place to assure that the right audience or sample is utilized. Use of convenience samples, poorly designed screeners and the often blind over-reliance on “cheaters and repeaters” can doom the best designed data collection instruments. […]Read More »
The book, The Influentials by Keller and Berry conducted a decade of research and found that “one American in ten tells the other nine how to vote, where to eat, and what to buy.” There’s a group of people who are responsible for driving trends, influencing mass opinions and most importantly, creating demand for great […]Read More »
SLRG’s Jon Last reflects on two March 2018 sports marketing initiatives that should engage fans and break through the clutter, in Media Insider’s lead item. March has always been one of my favorite sports months, because March means college basketball and it also portends the coming of baseball season. It’s a time when hope springs […]Read More »