In the February Marketing: Sports, Jon Last pays homage to the power of team mascots in building brand equity and fan engagement. The Olympics aside, this post Super Bowl lull marks the 3Q of the lengthy NBA and NHL seasons and rides on the cusp of Spring training and March Madness. So, in seeking to […]Read More »
- Perceived slippage in the NFL’s popularity.
- Trends and attitudes on contemporary issues in each of the major sports.
- Fan attitudes on topical issues including fan viewership of ESPN, athletes expressing their social and political views, compensation in college sports. Other topical issues include, concussions, competitive balance in the NBA and the legalization of sports gambling in the U.S.
- Consumer confidence among sports fans and how this will impact their behavior over the coming months.
Terry Mc Andrew’s Golf Daily Pulse for February 14, 2018 reflects on some of the key findings from SLRG’s recent Golf Market trends presentation at the PGA Merchandise Show. Click below, to read it.Read More »
Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018. Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.
Is available for download here and contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including:
SLRG President Jon Last addressed members and guests of the American Society of Golf Course Architects (ASGCA) at their annual Partner Breakfast during the recent Golf Industry Show on Wednesday, February 7th in San Antonio, TX. Last provided highlights and implications of SLRG’s recently completed benchmark study with golf course architects, superintendents and facility operators. The research explored issues impacting golf course facility design, re-design and renovation. Highlights of key findings were distributed to assembled guests and media and are available for download, below.
Multiple SLRG studies on the consumer purchase journey across our verticals of concentration, have revealed that the adoption of social and digital marketing platforms are in many ways additive, rather than disruptive of traditional media. One implication for sports and leisure marketers is that this messaging fragmentation calls for broader and more targeted communications and […]Read More »
Compass Point’s Casey Alexander highlights SLRG findings in this comprehensive outlook for the year ahead in the golf equipment business.Read More »
Golf industry analyst JJ Keegan provides detailed observations from the 2018 PGA Merchandise Show, citing SLRG’s “New Paradigms for Golf Marketing” presentation as #1 on the list of top ten positive take-aways from the show. Download the report, here.Read More »
Highlights from the recent Golfer Research conducted with Golf Magazine/Golf.com, informed SLRG’s ninth annual consumer outlook breakfast, presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday, January 24th. This presentation examines three critical trends that will impact the golf market as we move into the 2018 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.