In the lead item on Media Post’s Marketing Insider, SLRG’s Jon Last sees DAZN’s new studio show as a great litmus test for both MLB’s uber focus on youth and the ways in which sports content will be consumed beyond the in-person experience. Recent research may foreshadow the impact.Read More »
In his latest blog for Marketing Research Institute International (MRII), SLRG President and MRII immediate past board president Jon Last suggests that it is time to reassess some disturbing trends in customer satisfaction assessment. Quick and simple “research” can often equal misinformation. We’ve likely all been there. Whether it’s after a customer service phone call, […]Read More »
The April 29, 2019 issue of Travel Weekly speaks to how resorts have evolved their golf offerings to appeal to a broader audience, with SLRG’s Jon Last offering contextual perspective. by Christina Jelski While countless media reports over the past decade have proclaimed golf a dying sport, golf resorts that have put a more creative […]Read More »
The cover story in April 2019’s Golf Range Magazine features key findings and implications of the current trend towards a focus on practice range renovations, uncovered in SLRG’s latest Market TrendWatch study conducted with the ASGCA. Read it here.Read More »
All of the latest data on the power of sports marketing, bolstered by SLRG’s research driven perspective, commentary and blueprint for effective ROO measurement are included in our updated and enhanced 2019 whitepaper. Download your complimentary copy by clicking HERE.
We’ve likely all been there. Whether it’s after a customer service phone call, a visit to an automotive dealership or even a resort, a sales person or customer facing agent has subtly or directly encouraged you to respond to a pending customer satisfaction survey with the highest rating possible. And chances are, if we are kind and rational people we will either acquiesce to or ignore this request, unless we’ve truly had an infuriating experience. The service organization can then “check the box” that they are measuring customer satisfaction and blindly and often incorrectly conclude that everything is just fine and dandy…or that the handful of blistering reviews are indicative of a pervasive organizational problem. It’s not all that different than relying upon online message boards or customer reviews, where the rantings or gushings of the vocal minority is often surrogate for good insights Of course, as researchers, we realize that such a conclusion is often totally wrong and a disservice to both customer and the organization deploying this process.
April 2019’s Marketing Insider speaks to how fan insights have and will continue to reshape event venues in the future. A major question facing properties surrounds where to draw the line between innovation and erosion of the traditional experience.Read More »
PGA Magazine’s April 2019 issue Industry Report leads with a feature story on trends in the golf industry, sourcing a variety of SLRG research on equipment purchasing and facility trends, and its implications for PGA golf professionals.Read More »
The lead item on March 12th’s Marketing Insider speaks to the value of in-venue observational research for sports marketers.Read More »