The lead item on March 12th’s Marketing Insider speaks to the value of in-venue observational research for sports marketers. Read it here. I’ll be the first to admit that social media and technology have transformed and enhanced the tool kit for those who research fan attitudes and perceptions. Social conversation listening can often proactively […]Read More »
The current issue of ASGCA Insights sources recent SLRG research that speaks to a heightened golf facility interest in the addition of forward tees. You can read the article, here: The facility enhancement most desired by golfers at both public and private courses is a course renovation, so say golf course superintendents and general managers. That […]Read More »
The March issue of Golf Magazine speaks to the benefits of custom club fitting, highlighting recent SLRG research that supports the impact of properly fit equipment on golfers and the industry as a whole. In the beginning, there was the golf club, and it was pretty good—good enough, at least, for 15th-century Scottish shepherds swatting […]Read More »
Marketing Insider’s February 13th lead item was SLRG President Jon Last’s perspective on the concept of fan intensity, and how measuring it can be a significant source of insight for sports marketers. Sports marketers have likely pondered some variation of the old adage that 80% of your business comes from 20% of your customers. […]Read More »
Our tenth annual Trends breakfast at the PGA Merchandise Show on Wednesday, January 23rd highlights new Golfer Research conducted with Golf Magazine/Golf.com and the ASGCA. This year we hone in on nine important developments that the golf industry should be focusing on as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
SLRG President Jon Last’s 2019 PGA Merchandise Show Education seminar provided a comprehensive look at the ways in which enhanced consumer insights are helping golf facilities evolve to meet the changing needs of their customers. The presentation offers tangible strategies and imperatives for conducting effective customer satisfaction research and avoiding the pitfalls that can render mis-information.
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits.
Golf Industry analyst J.J. Keegan’s annual wrap-up of the PGA Merchandise Show includes coverage and commentary on SLRG’s breakfast trends presentation hosted by the ASGCA and GOLF/Golf.comRead More »
In the January 8th Media Post, SLRG’s Jon Last speaks to considerations that sports marketers need to think about when seeking to extend the appeal of their brands beyond a core audience. The proliferation of live sporting events, combined with increased and improved out-of-home access channels, has kept sports marketers focused on enhancing the onsite experience. […]Read More »