In the lead item on Media Post’s Marketing Insider, SLRG’s Jon Last sees DAZN’s new studio show as a great litmus test for both MLB’s uber focus on youth and the ways in which sports content will be consumed beyond the in-person experience. Recent research may foreshadow the impact.
Read More »Monthly Archives: May 2019
Time to Reassess Customer Satisfaction Tracking
In his latest blog for Marketing Research Institute International (MRII), SLRG President and MRII immediate past board president Jon Last suggests that it is time to reassess some disturbing trends in customer satisfaction assessment. Quick and simple “research” can often equal misinformation. We’ve likely all been there. Whether it’s after a customer service phone call, […]
Read More »For a Pastime that’s Supposed to be Dying, Golf has More Lives than a Cat – Travel Weekly
The April 29, 2019 issue of Travel Weekly speaks to how resorts have evolved their golf offerings to appeal to a broader audience, with SLRG’s Jon Last offering contextual perspective. by Christina Jelski While countless media reports over the past decade have proclaimed golf a dying sport, golf resorts that have put a more creative […]
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