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Daily Archives: July 23, 2019

    Understanding Golf’s Impact On Your Consumers

    POSTED: July 23, 2019

    One of the tenets of good marketing research, be it in golf, travel or any other category is that researchers and marketers alike need to avoid assuming that all customers are like themselves. We very well may also be consumers of the product or service that we are marketing, but we know too much and, […]

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