The lead item on Media Post’s August 13, 2019 Marketing Insider, is SLRG President Jon Last’s take on how the recently announced MLB Field of Dreams Game is a great example of effective sports marketing. Research shows lack of access to athletes and events can adversely affect sports fan engagement. Last month I spoke to […]
Read More »Yearly Archives: 2019
Why Golf Trade Shows Won’t Die
This week in Las Vegas, many golf industry professionals will converge on the second-largest U.S. trade show in the sport at the PGA Fashion and Demo Experience at the Venetian Hotel. Not to be confused with its much bigger brother, the Annual PGA Merchandise Show, held each year during the last week in January in […]
Read More »The Real Reason Behind Golf’s Participation Problem
Quick quiz: ask a golfer why people don’t play more golf and it’s likely that they will reference one or both of which inhibitors? Did you get it? If you read this column last week, you likely saw me reference the standard objection that one hears in golfer research that just scratches the surface — […]
Read More »The Root of Golf’s Participation Problem
Perhaps the most pervasive and rampant challenge that has plagued the golf industry for decades is how to grow participation. We’ve been tasked with speaking to golfers — and regrettably, to a much lesser extent, non-golfers — about this very topic on several occasions, and when forced to choose between getting current golfers to play […]
Read More »Understanding Golf’s Impact On Your Consumers
One of the tenets of good marketing research, be it in golf, travel or any other category is that researchers and marketers alike need to avoid assuming that all customers are like themselves. We very well may also be consumers of the product or service that we are marketing, but we know too much and, […]
Read More »Condensed Major Season Not Conducive To Growing The Game
Since my earliest days of conducting golf industry research, the game’s major championships have been an important and frequently studied topic. We’ve explored everything from relative fan perceptions of each major to broadcasting impact and logo development. We’ve looked deeply at onsite operations and their role in affecting constituent satisfaction, built insights informed plans for […]
Read More »A Primer In Sports Event App Best Practices
The lead item in Media Post’s July 10 Marketing Insider includes an SLRG research informed primer on those elements most essential for creating a compelling event based sports app.
Read More »July 2019
An Insights-Driven Examination Of The Golf Marketplace
While I admittedly stumbled upon it, sometimes, I wonder if I was predestined to be a golf marketing researcher. While other kids in my high school class doodled pictures of superheroes in the margins of their notebooks, I designed golf holes. I collected baseball cards, but rather than memorize the statistics off their backs, I […]
Read More »The ‘Passion Premium’ in Sports Marketing
In his June Media Post item, SLRG’s Jon Last speaks to those unique elements of sports marketing that are a starting point from which practitioners can break through the marketing clutter.
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