WASHINGTON – Would you be willing to take a cruise right now? How about attending a live sporting event? Or staying in a hotel? Perhaps flying? A new survey of the travel and leisure attitudes of Americans found that more than half would take a cruise, while just under half of respondents would attend a […]Read More »
Findings and perspective from the initial waves of SLRG’s Back to Normal Barometer, informed an extensive New York Times piece on the potential long term impact of the current COVID-19 crisis. SLRG President Jon Last, remarks in the article, “We are seeing people really hesitant to get back to normal.”Read More »
The lead item in the March 10 Marketing Insider on Media Post features research driven observations on the role of gamification in sustaining and growing participatory sports.Read More »
In five quick videos, SLRG’s Jon Last highlights key insights from new 2020 research with golfers and golf facility operators.
There are a lot of lazy narratives out there, and sports coverage is right in the crosshairs of this phenomenon. In an era of sound bytes, it’s a lot easier to rush to the premature canonization of superstars in team sports than to thoroughly examine the fact that without a strong and deep supporting cast, […]Read More »
The lead item in the February issue of ASGCA Insights, highlights some of the key findings from our third annual Market Trend Watch study. Course renovation continues to be the facility enhancement most desired by golfers at both public and private courses, according to golf course superintendents and general managers. That is just one result […]Read More »