There are a lot of lazy narratives out there, and sports coverage is right in the crosshairs of this phenomenon. In an era of sound bytes, it’s a lot easier to rush to the premature canonization of superstars in team sports than to thoroughly examine the fact that without a strong and deep supporting cast, […]Read More »
The lead item in the February issue of ASGCA Insights, highlights some of the key findings from our third annual Market Trend Watch study. Course renovation continues to be the facility enhancement most desired by golfers at both public and private courses, according to golf course superintendents and general managers. That is just one result […]Read More »
Not that I’ve heard a plethora of jokes about marketing research, but perhaps the best one centers around a CEO ripping his hair out trying to figure out the answer to 1+1. After being further frustrated by the esoteric answers of his CFO and head of engineering, he calls in his insights chief to receive […]Read More »
The latest insights and trends from a national sample of avid sports fans regarding their sports participation and viewership habits shows strong increases in sports viewership.
Probably since the shepherds first started playing what became golf, all who have sought to master it have recognized that its complex challenge and inherent difficulty have created a dichotomous relationship. Our research on both the sport’s allure and its high attrition rates are resolute in asserting golf’s difficulty and the frustration often encountered at […]Read More »
Our third annual trends study conducted in partnership with the American Society of Golf Course Architects (ASGCA) reveals trends in golf facility development as well as the attitudes, business trends and perceptions of superintendents, facility operators and architects. The findings were presented at the ASGCA’s Inaugural Winter Meeting in conjunction with the Golf Industry Show.
Ten years ago, in the heart of the last recession, several doomsayers projected the demise of private golf clubs. The media was rife with stories about high profile clubs in and around major cities that were shuttering their doors forever. Our own research, even as recently as 2011, showed more than half of those at […]Read More »