This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.
Blog Archives
- Perceived slippage in the NFL’s popularity.
- Trends and attitudes on contemporary issues in each of the major sports.
- Fan attitudes on topical issues including fan viewership of ESPN, athletes expressing their social and political views, compensation in college sports. Other topical issues include, concussions, competitive balance in the NBA and the legalization of sports gambling in the U.S.
- Consumer confidence among sports fans and how this will impact their behavior over the coming months.
- Slippage in the NFL’s perceived popularity, perhaps in wake of negative press regarding television ratings during the season’s first nine weeks.
- Which sports are gaining and declining in popularity.
- Trends and attitudes on contemporary issues in each of the major sports.
- How issues like game time length, eligibility rules, and quality of officiating impact fan perceptions about the MLB, NBA, and NHL.
- Fan attitudes on topical issues including concussions, shoot outs in a regular season NHL games, competitive balance in the NBA, the legalization of sports gambling in the U.S., and Golf’s place in the Olympics.
- Optimism and confidence in the macro economy and how this will impact sports fan behavior over the coming months.
Surveys and Then Some
Designing a survey is as much of science as it art. At SLRG we pride ourselves on being able to bridge that gap for clients. Recently, we’ve supported our colleagues and friends of the industry with their own survey writing, with a basic white paper primer that surfaces the nuances that go into survey development, including time and length, guidelines, appropriate question structures, and sampling do’s and don’ts. These guidelines are tantamount to writing an efficient and effective survey that will produce actionable insights.
What do clubs (and golfers) want?
2018 Golf Market Outlook
Download SLRG’s annual consumer outlook for the golf market reveals trends in golfer attitudes about the state of the game, the future of golf, as well as the outlook for participation and the equipment market in 2018. Results were drawn from surveys with over 1,000 active golfers. More in depth results are also available on a custom basis.
SLRG 2018 Winter Sports Omnibus
Is available for download here and contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including:
Speaker’s Corner: ASGCA and Golf Industry Show
SLRG President Jon Last addressed members and guests of the American Society of Golf Course Architects (ASGCA) at their annual Partner Breakfast during the recent Golf Industry Show on Wednesday, February 7th in San Antonio, TX. Last provided highlights and implications of SLRG’s recently completed benchmark study with golf course architects, superintendents and facility operators. The research explored issues impacting golf course facility design, re-design and renovation. Highlights of key findings were distributed to assembled guests and media and are available for download, below.
New Paradigms for Golf Marketing
Highlights from the recent Golfer Research conducted with Golf Magazine/Golf.com, informed SLRG’s ninth annual consumer outlook breakfast, presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday, January 24th. This presentation examines three critical trends that will impact the golf market as we move into the 2019 season. Results were culled from surveys and depth interviews with over 2,000 active golfers as well as numerous additional golfer research conducted by SLRG over the past twelve months. Click the link for the presentation. More in depth results are also available on a custom basis. Please contact us for details.
2017 TTRA Marketing Outlook Forum: Trends and Insights in Sports Travel, as We Head into 2018
In its annual Travel and Tourism Research Association white paper, SLRG speaks to the most interesting developments and opportunities surrounding sports related travel.
Survey of the American Golfer
SLRG partnered with GOLF.com and Sports Illustrated Golf Group to gauge the attitudes and opinions of over 1,000 avid golfers on a number of provocative topics about the state of the game in 2017. Watch the one minute highlight video and read the report, here.
2017 Winter Sports Fan Omnibus
Winter Sports Omnibus contains the perspectives of over 1,300 avid sports fans on a wide variety of topics, including: