Over the past eight years, SLRG has conducted a significant amount of activation efficacy research at sporting events. One of the most common themes we have observed is the significant impact that best of breed messaging and contextual relevance around a sports property can have in driving consumer recall, awareness, and positive association of an […]
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POV: Technology in Sports – Does the Consumer Know What They Want?
It’s probably not a surprise to learn that a number of recent client engagements have tasked SLRG with the deployment of research to gain a better understanding of the potential demand and ways to optimally deploy digital technology in the sports world. Clients have desired a better understanding of what the customer wants in harvesting […]
Read More »A Victim Of My Own Observations
SLRG’s Jon Last contemplates in his June 2016 column, how recent customer service lapses have prompted a re-consideration of best practices in loyalty marketing. At the risk of being self aggrandizing, I’ll submit that as a consultative marketing researcher, I’ve gotten pretty good at asking probing questions. I’ve also become a big proponent of loyalty […]
Read More »Building The Perfect Beast: Cracking The Code On Digital Sports Video
In his May, 2016 column, SLRG’s Jon Last talks about sports marketing videos and how to gain traction amongst your target audience without becoming a disruptive substitute. It seems that every sporting goods company, sports property or activating brand has become a broadcaster. Much to the chagrin of the bean counters, digital video has gained in […]
Read More »A Plea for Making ‘Resonance’ The Top KPI In Sports Marketing ROO Measurement
In his April, 2016 column, SLRG’s Jon Last explains how to define and measure ROO for sports marketing through attainable research tests. And therein was my indoctrination into the timeless conundrum of sports marketing, or any marketing for that matter … the classic and often futile search for true ROI assessment. The elephant remains in the […]
Read More »Build It And They Will Come? A Cautionary Tale Of 3 Cities
In his March, 2016 column, SLRG’s Jon Last reflects on three recent sports marketing activations that demonstrate a role for good marketing research. In today’s era of citizen journalism and constant feedback loops on social media, it’s easy to lose oneself in the constant chatter that passes judgment on every front office move. This has […]
Read More »Silver Linings To Gray Clouds: The Pulse Of The Sports Fan In Early 2016
In his February 2016 Media Post column, SLRG President Jon Last speaks to how, despite some skittishness towards the overall U.S. economy, fans aren’t willing to give up their passion for sports. For the past seven years, we’ve taken the opportunity to survey fan attitudes on sports trends, consumerism and the state of the economy […]
Read More »New research study unveiled at 63rd PGA Merchandise Show explores corporate golf access for men and women
Coverage of the PGA Show Panel discussion and presentation, “The Gender Puzzle: A New Context for Business Golf,” that was moderated by SLRG President Jon Last and highlighted new research.
Read More »PGA Merchandise Show Report
Leisure Industry Analyst Casey Alexander cites SLRG industry research in his annual assessment of the state of the golf market.
Read More »James Keegan’s Top 11 Take-Aways from the 2016 PGA Merchandise Show
Golf industry analyst JJ Keegan cites two SLRG studies in his wrap-up of the most significant happenings at the 2016 Show. You can read it, here.
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