PGARoundUp

WHARTON, EWGA AND PGA CONFERENCE ROUND- UP

Part of the University of Pennsylvania’s Wharton School’s continuing series of sports industry leadership panels, this invitation only event was held on June 12, in conjunction with the 2013 U.S. Open. SLRG President Jon Last moderated a diverse panel of top golf industry thought leaders that included USGA Senior Managing Director Sarah Hirshland, Wasserman Media Group Golf Division President Malcolm Turner, Sports Illustrated Golf Group Publisher Dick Raskopf, and Golf Channel President Mike McCarley. The interactive hour long session provided an insightful overview of the state of the business that spanned an array of topics including the globalization of golf and evolving necessities in facilitating meaningful sponsor/property activation.