instadium

It’s a State of Mind

For the past several years, SLRG has partnered with InStadium, a unique network of video boards across most major professional and collegiate sports venues, to conduct a wide array of program effectiveness measurement and to dive deeply into the unique environment that is live sporting events. The October issue of InStadium’s newsletter, highlights research that we conducted on audience state of mind, that examines fan engagement relative to other types of advertising.