The winter 2011 issue includes commentary by SLRG President Jon Last on how a variety of evolving societal values and demographic changes are creating challenges for the golf industry, as well as some ideas on what can be done to stem the tide.
The November 22, 2010 GolfWire business feature highlighted Sports and Leisure Research Group President Jon Last's comments on how evolving consumer attitudes present new marketing challenges and opportunities for golf facility operators.
Golfwriter Larry Olmstead shares some of the significant findings of Golf With Women research including SLRG's study, "The Right Invitation".
SI Columnist Gary Van Sickle's 2011 golf season preview roundtable discussion includes comments from Sports and Leisure Research Group President Jon Last on topics including an outlook for the year ahead, the state of private clubs, equipment launches and the opportunities presented by custom fitting and women friendly initiatives.
A new study reveals a golfer's natural ability and swing are not the only things holding them back; 90 % of US golfers may be playing with clubs that do not fit them properly. This study is a wake-up call for every golfer who wants to get better. We spoke to thousands of golfers coast to coast and the majority had no idea of what true custom fitting is all about and how it can shave strokes off of score cards, said Jon Last, President of Sports and Leisure Research Group, which conducted the research. The magnitude of the differences in perceptions between those fit and not fit was among the most significant.
Custom fitted clubs increase golf enjoyment, study find For as long as I've been playing golf - almost 15 years now - I have been told that I should never buy clubs off the rack. I know it flies in the face of what many sporting goods stores and online retailers would prefer you do, but having a proper fitting (even a half-decent one) will drastically increase the chances that a consumer will purchase the right equipment for their game.
Coverage of SLRG's groundbreaking new research on custom clubfitting unveiled at the 2011 PGA Merchandise Show includes commentary from legendary PGA TOUR instructor Hank Haney
Forbes.com coverage of SLRG's custom clubfitting research.
Results from SLRG's new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine
The PGA's new Golfer Portraits segmentation study, conducted by Sports and Leisure Research Group, is highlighted in the November issue of PGA Magazine and on PGA's member-only web site, PGALinks.com. A brief study overview is provided in this article.
SLRG's study for the National Golf Course Owners' Association and Little Family Foundation is summarized and featured, with a summary of key conclusions on what women are looking for in their ideal golf experience.
Sports and Leisure Research Group's study, "The Right Invitation", is featured in this blog posting on women friendly golf.
John Paul Newport's column features the findings of a new SLRG study identifying the most critical elements for improving women's satisfaction with and participation in golf.
SLRG research on the golfer mindset in 2010 and its implications for golf facility operators is highlighted in this feature story from the March 2010 issue of Activate!
Gilford Securities extensively quotes Sports and Leisure Research data.
Jon Last was featured in GolfWeek columnist Brad Klein's June 20th, 2009 article on the state of private clubs and the impact of changing consumer demand dynamics on attracting and retaining members.
by Jon Last, Tuesday, May 19, 2009, 11:15 AM Our early 2009 consumer sentiment work with a representative sample of golfers suggests that this market, at least attitudinally, is looking for refuge from the pervasive negativity.
Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein's latest column
"Golfers tend to seek out a luxurious type of experience with all of the products and services that they buy," says Jon Last, vice president of corporate marketing, research and brand development for Golf Digest Publications.
GOLF: Mastering the changing Business of a Classic Game. The business of golf has enjoyed unprecedented growth over the past 20 years, unsurpassed by virtually any other participatory sport. At the same time, golf's growth has not continued...