The A Position

Golfwriter Larry Olmstead shares some of the significant findings of Golf With Women research including SLRG's study, "The Right Invitation".

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Tips to Make Golf More Attractive to Women

SLRG's study for the National Golf Course Owners' Association and Little Family Foundation is summarized and featured, with a summary of key conclusions on what women are looking for in their ideal golf experience.

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Making Courses Women Friendly can Improve the Bottom Line

Sports and Leisure Research Group's study, "The Right Invitation", is featured in this blog posting on women friendly golf.

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Golf Searches For Its Feminine Side

John Paul Newport's column features the findings of a new SLRG study identifying the most critical elements for improving women's satisfaction with and participation in golf.

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Golf Inc.

The Summer 2011 issue features SLRG President Jon Last's commentary on how golf facilities can increase rounds and revenue from women, drawn from Sports and Leisure Research Group work for the NGCOA and Little Family Foundation.

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Jon Last
Founder and President
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, he currently serves on the national boards of directors for numerous industry organizations. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
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Complete archive of SLRG's "News & Views" newsletter and Jon Last's "Presidential Perspective" columns for the MRA Alert