Demonstrating accountability and ROI continue to be front and center among the demands placed on sports marketers in justifying their investments.

In the March 9th Marketing: Sports SLRG President Jon Last speaks to the three most important things that marketers should think about when measuring or justifying sponsorship ROI.

by Jon Last, Tues, Dec 8, 2009. It amazes me how many sports marketers remain addicted to a product rather than a consumer focus when positioning their properties. The typical sell for event sponsorships, or advertising

by Jon Last, Tuesday, Aug 11, 2009, 11:15 AM. As sports property holders and their agencies face louder and more incessant demands from sponsors/partners to demonstrate return on their marketing investment