Full disclosure ... I'm writing this before the Super Bowl. So, chances are that by the time you read this, you've already consumed countless analyses on which of the $3 million, 30-second TV spots aired during the big game on Sunday were most compelling, funny, recalled, breakthrough, profligate and, on the other end of the spectrum ... actually effective at building the brands that invested in them.
Jon Last
Founder and President
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space,
he currently serves on the national boards of directors for numerous industry organizations.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
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