November 8, 2010
In a still-uncertain economic climate, sports marketers are rightfully putting greater emphasis on customer loyalty and fan experience.
The winter 2011 issue includes commentary by SLRG President Jon Last on how a variety of evolving societal values and demographic changes are creating challenges for the golf industry, as well as some ideas on what can be done to stem the tide.
Jon Last
Founder and President
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space,
he currently serves on the national boards of directors for numerous industry organizations.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
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Complete archive of SLRG's "News & Views" newsletter and Jon Last's "Presidential Perspective" columns for the MRA Alert
