November 22, 2010
The November 22, 2010 GolfWire business feature highlighted Sports and Leisure Research Group President Jon Last's comments on how evolving consumer attitudes present new marketing challenges and opportunities for golf facility operators.
OUT OF CONTROL Consumers have taken over your marketing. How to Deal? "[Views into our audience have become more pervasive in our activities], whether it's investing more seriously as we have in the development of our Web site...
Jon Last
Founder and President
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space,
he currently serves on the national boards of directors for numerous industry organizations.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
Recent Tweets
SLRG ARCHIVE »
Complete archive of SLRG's "News & Views" newsletter and Jon Last's "Presidential Perspective" columns for the MRA Alert
