In a co-authored feature article, SLRG President Jon Last details the approach taken and results derived when ComCast's Versus network used a custom SLRG audience research study to help provide greater insight to advertisers on the outdoor/field sports market.
Jon Last
Founder and President
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space,
he currently serves on the national boards of directors for numerous industry organizations.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
Recent Tweets
SLRG ARCHIVE »
Complete archive of SLRG's "News & Views" newsletter and Jon Last's "Presidential Perspective" columns for the MRA Alert
