Within Quirk's August issue, Jon Last is interviewed about Sports and Leisure Research Group's use of social media mining to shed greater light on fan attitudes towards Tiger Woods earlier this year.
May 10, 2010
Despite being a staunch advocate of classical marketing research methodologies, I'm actually starting to buy into some of the "buzz du jour" about social media as a viable tool for measuring fan sentiment.
Jon Last
Founder and President
With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group
A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space,
he currently serves on the national boards of directors for numerous industry organizations.
Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.
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