Select highlights from Sports and Leisure Research's Golfer Portraits segmentation study, conducted for the PGA, are featured. The item hones in on golfer habits and attitudes regarding formal golf instruction.

Jon Last

Founder and President

With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group A frequent speaker at national industry conferences and a recognized expert in the golf, travel and media research space, he currently serves on the national boards of directors for numerous industry organizations. Last holds an M.B.A. from The Wharton School of the University of Pennsylvania and is a magna cum laude graduate of Tufts University.

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