Golfsmith and Sports Illustrated hosted a press conference on January 27th where the legendary Hank Haney joined SLRG president Jon Last and industry executives to reveal findings from a ground breaking new research study on custom club fitting, conducted by Sports and Leisure Research Group. You can download a presentation summary, press release and videos, here www.customfityourgame.com
As reported in the Wall Street Journal, this is an executive summary of the comprehensive study of current and lapsed women golfer attitudes, as well as over 600 facility owner/operators, conducted by SLRG and commissioned by the NGCOA and Little Family Foundations.
SLRG’s annual Golf Consumer Outlook Study as presented to Sports Illustrated Golf Group’s breakfast held on Thursday, January 28th. The latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, will be culled from a study just fielded among nearly 1,000 core and avid golfers.
The summer 2009 Sports omnibus was fielded to assess the attitudes and perceptions of sports fans on significant issues impacting the sports industry, with particular emphasis on golf and baseball. A control sample of non-sports fans were also surveyed to provide context and comparison.