Jon Last was one of a handful of speakers at the World Golf Foundation’s Golf 20/20 Forum May 10th at World Golf Village in Jacksonville, FL. Last joined with First Tee CEO Joe Barrow and SNAG Golf’s Terry Anton to address the challenges and opportunities in attracting and retaining generations “X and Y” into the game. Jon’s presentation Findings and insights from recent research conducted for the PGA of America and Sports Illustrated Golf Group.
Results from SLRG’s study of over 1,200 sports fans’ attitudes and perceptions on current issues including potential work stoppages in professional sports, the economy and how they spend their leisure time.
SLRG’s annual consumer outlook for the golf market was culled from a survey of over 1,100 avid golfer respondents. It was presented by Sports and Leisure Research Group President Jon Last, on January 28 to invited guests of Sports Illustrated Golf Group at the 2011 PGA Merchandise Show in Orlando, Florida.
Golfsmith and Sports Illustrated hosted a press conference on January 27th where the legendary Hank Haney joined SLRG president Jon Last and industry executives to reveal findings from a ground breaking new research study on custom club fitting, conducted by Sports and Leisure Research Group. You can download a presentation summary, press release and videos, here www.customfityourgame.com
As reported in the Wall Street Journal, this is an executive summary of the comprehensive study of current and lapsed women golfer attitudes, as well as over 600 facility owner/operators, conducted by SLRG and commissioned by the NGCOA and Little Family Foundations.