Highlights from the recent Golfer Market Segmentation research conducted with Sports Illustrated Golf Group, along with SLRG’s sixth annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 22nd. Each study was culled from surveys of over 1,000 respondents. More in depth results are also available on a custom basis. Please contact us for details.
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A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.
2015 Winter Sports Omnibus
Results and trending from our annual study of 1,500 sports fans and their attitudes, perceptions and opinions, reveals thoughts on competitive balance, “One and done” college basketball stars, the shifting popularity of various sports as well as broader perspectives on the impact of the U.S. economy on fan behavior.
Sports Travel Marketing Trends and Implications
SLRG President Jon Last addressed members of the Travel and Tourism Research Association on February 25, 2015 regarding trends and strategies impacting the marketing of sports related travel.
TRAVEL AND TOURISM MARKETING OUTLOOK FORUM
SLRG was again invited to provide a white paper calling out current trends and their implications for the marketing of sports travel for the annual market outlook forum sponsored by the US Travel Association and TTRA (Travel and Tourism Research Association). You can download this quick but insightful analysis, right here.
2014 ING Conference: Golf Market Trend Watch
As the keynote speaker at the 2014 International Network of Golf Conference, SLRG President Jon Last spoke of twelve key trends that all marketing through golf should be mindful of.