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  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
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Downloads

A sampling of Sports and Leisure Research Group's recent industry presentations, reports and white papers.

    2016 Winter Sports Omnibus

    POSTED: 2016

    Winter Sports Omnibus contains the perspectives of over 2,400 avid sports fans on a wide variety of topics, including:

    • How sports fans are uncertain that College Football Playoff has the ability to crown a true champion
    • A continuing paradox in NFL fan concerns on the issues of concussions and player safety, coupled with an insatiable appetite for more football.
    • Trends and attitudes on contemporary issues in each of the major sports.
    • Which sports are gaining and declining in popularity.
    • How issues like game time length, eligibility rules, and quality of officiating impact fan perceptions about the MLB, NBA, and NHL.
    • How concerns about the US economy will impact sports fan behavior over the coming months.
    Download PDF


    The Gender Puzzle: A New Context for Business Golf

    POSTED: 2016
    Golf and business have always had an intrinsic connection. Yet, the magnitude of this relationship has only been sporadically studied. New cutting-edge research from Sports and Leisure Research Group for the PGA of America, unveils new insight into the evolving realities of today’s corporate environment.
    Watch the Full Presentation and Panel Discussion
    Download PDF


    2016 Golf Market Outlook

    POSTED: 2016

    Highlights from the recent Golfer video research conducted with Sports Illustrated Golf Group, along with SLRG’s seventh annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 27th. Each study was culled from surveys of over 1,000 respondents. More in depth results are also available on a custom basis. Please contact us for details.

    Download PDF


    NGCOA CEO Karen, SLRG’s Last Keynote New England Golf Course Owners Association Annual Meeting

    POSTED: 2016

    SLRG President, Jon Last, and new National Golf Course Owners Association CEO Jay Karen were the guest speakers at the New England Golf Course Owners Association Annual meeting in Boston on Wednesday, November 4th. Last spoke about the golf marketing trends to look for in 2016; including topic areas of embracing families, women, and the millennial generation. Last also dives in deep to the future of private clubs, and adapting to new realities. To read more of the presentation, click here.

    Download PDF


    SLRG Contributes State of Sports Travel White Paper to TTRA Market Outlook Forum

    POSTED: 2015

    The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 4th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.

    Download PDF


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Jon Last

Founder and President

With over 20 years of management experience, Jon Last is founder and President of Sports and Leisure Research Group, a White Plains, NY based full service marketing research consultancy that supports leading brands in sports marketing, travel, media and leisure categories as well as a host of golf, travel and consumer product company clients. Jon’s […]

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