Results and trending from our annual study of 1,500 sports fans and their attitudes, perceptions and opinions, reveals thoughts on competitive balance, “One and done” college basketball stars, the shifting popularity of various sports as well as broader perspectives on the impact of the U.S. economy on fan behavior.
SLRG President Jon Last addressed members of the Travel and Tourism Research Association on February 25, 2015 regarding trends and strategies impacting the marketing of sports related travel.
SLRG was again invited to provide a white paper calling out current trends and their implications for the marketing of sports travel for the annual market outlook forum sponsored by the US Travel Association and TTRA (Travel and Tourism Research Association). You can download this quick but insightful analysis, right here.
As the keynote speaker at the 2014 International Network of Golf Conference, SLRG President Jon Last spoke of twelve key trends that all marketing through golf should be mindful of.
SLRG President Jon Last was the featured speaker at the April 3, 2014 FCS event at the New York Yacht Club. His presentation spoke to effective ways to measure sports sponsorship return on objectives.