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2016 Winter Sports Omnibus

POSTED: 2016

Winter Sports Omnibus contains the perspectives of over 2,400 avid sports fans on a wide variety of topics, including:

How sports fans are uncertain that College Football Playoff has the ability to crown a true champion
A continuing paradox in NFL fan concerns on the issues of concussions and player safety, coupled with an insatiable appetite for more football.
Trends and attitudes on contemporary issues in each of the major sports.
Which sports are gaining and declining in popularity.
How issues like game time length, eligibility rules, and quality of officiating impact fan perceptions about the MLB, NBA, and NHL.
How concerns about the US economy will impact sports fan behavior over the coming months.

The Gender Puzzle: A New Context for Business Golf

POSTED: 2016

Golf and business have always had an intrinsic connection. Yet, the magnitude of this relationship has only been sporadically studied. New cutting-edge research from Sports and Leisure Research Group for the PGA of America, unveils new insight into the evolving realities of today’s corporate environment.

Watch the Full Presentation and Panel Discussion

2016 Golf Market Outlook

POSTED: 2016

Highlights from the recent Golfer video research conducted with Sports Illustrated Golf Group, along with SLRG’s seventh annual consumer outlook for the golf market, were presented by SLRG President Jon Last at the PGA Merchandise Show on Wednesday January 27th. Each study was culled from surveys of over 1,000 respondents. More in depth results are also available on a custom basis. Please contact us for details.

NGCOA CEO Karen, SLRG’s Last Keynote New England Golf Course Owners Association Annual Meeting

POSTED: 2016

SLRG President, Jon Last, and new National Golf Course Owners Association CEO Jay Karen were the guest speakers at the New England Golf Course Owners Association Annual meeting in Boston on Wednesday, November 4^th. Last spoke about the golf marketing trends to look for in 2016; including topic areas of embracing families, women, and the millennial generation. Last also dives in deep to the future of private clubs, and adapting to new realities. To read more of the presentation, click here.

SLRG Contributes State of Sports Travel White Paper to TTRA Market Outlook Forum

POSTED: 2015

The Travel and Tourism Research Association brings together leading travel industry marketing and research leaders for their annual Marketing Outlook Forum. For the 4th year in a row, SLRG has been asked to prepare a white paper on recent trends in sports related travel.

2016 Winter Sports Omnibus

The Gender Puzzle: A New Context for Business Golf

2016 Golf Market Outlook

NGCOA CEO Karen, SLRG’s Last Keynote New England Golf Course Owners Association Annual Meeting

SLRG Contributes State of Sports Travel White Paper to TTRA Market Outlook Forum

Jon Last

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