In his August Media Post Marketing: Sports column, SLRG President Jon Last speaks to the dangers of relying solely on web scrapers to analyze fan/customer sentiment. The human element inserts the added value benefits of context, essential for effective qualitative story telling. I’ve learned a lot over my career as a sports marketing researcher. In […]Read More »
In this month’s Marketing Insider column, SLRG President Jon Last speaks to why the 24-7 sports news cycle may actually have a negative effect on fan engagement. Adam Buckman’s June 29 “TV Blog” post struck a chord with me in its assertion that the expression “breaking news” is perhaps the most overused terminology in today’s 24-7 information overload […]Read More »
In June’s Marketing Insider, SLRG’s Jon Last speaks to some interesting opportunities that sports properties may enjoy with the legalization of sports wagering. In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 […]Read More »
In the June issue of By Design, SLRG’s Benchmark “Market Trend Watch” study highlights reveal the most desired aspects of golf facility renovation, as well as the most critical drivers of the decision process for both public and private courses.Read More »
This download features SLRG’s mid-season perspective on sports travel for 2018 – learn about the sports traveler’s outlook on the economy, vacation preferences and attitudes on travel related technology.