Recent SLRG work for a high-end luxury resort utilized a three-phase approach to develop a holistic profile of property guests. Through this research, SLRG was able to provide our clients with the demographics, geographic origins, life traits and psychographics of high-end resort guests through both the matching of property house files against marketing databases and […]
Read More »Last Word
Last is New MRII Board President
Coverage of SLRG President Jon Last’s appointment as President of Market Research Institute International. http://www.mrweb.com/drno/news23810.htm http://marketresearchbulletin.com/jon-last-elected-president-mrii-board-directors/
Read More »Jon Last Elected President of the MRII Board of Directors
Official press release from The University of Georgia and Marketing Research Institute International, announces SLRG President Jon Last’s election to President of the MRII Board of Directors ANN ARBOR, MI, January 10, 2017 — The Board of the Market Research Institute International (MRII) has elected Jon Last, Founder and President of Sports and Leisure Research […]
Read More »Beware Of Echo Chambers
In his January posting, SLRG President Jon Last reinforces the importance of proper sampling, in this era of “echo chambers” where social media noise can often distort the reality of what sports fans are thinking. In today’s world, we are inundated with incessant chatter, be it social media rants by friends, celebrities or athletes on […]
Read More »Real Time Continuous Tracking to Keep a Pulse on Operational Effectiveness
Continuous customer experience tracking surveys are a great way for leisure destinations to not only assess overall satisfaction, but to identify operational strengths and weaknesses. These continuous tracking efforts reveal key drivers of overall satisfaction and their impact on customer loyalty and continued visitation. By having this continuous tracking of satisfaction amongst your customers, the […]
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