In his December Media Post item, SLRG President Jon Last speaks to the marketing lessons that can be learned with the recent elimination of the football program at University of Alabama at Birmingham. I’m too young to remember the movie “Requiem for a Heavyweight,” but there was always something poetic about a title that conjures […]
Read More »Last Word
‘Chevy Guy’s 15 Minutes of Fame Should Teach Us Some ‘Stuff’ About Good Sports Marketing
In his November, 2014 Media Post column, SLRG’s Jon Last speaks to how an uncomfortable moment during a sponsorship activation, may have actually created marketing gold for Chevrolet. Quick quiz, sports marketers … in the two weeks that have now elapsed since World Series game seven, do you remember Rikk Wilde, aka “Chevy Guy?” For […]
Read More »From The ‘Me’ Generation To The ‘Pay Attention to Me’ Generation
In his October, 2014 Media Post column, SLRG President Jon Last speaks to some cross generational similarities between baby boomers and millenials and the implications for sports marketers. Last month in this space, I spoke to a need for sports marketers to think about multi-generational approaches in their brand development and communications strategies. Noting that […]
Read More »Why Multi-Generational Marketing Could Be The Next Big Thing
In his September 2014 Media Post: Marketing Sports column, SLRG President Jon Last speaks of the opportunities that multi-generational marketing present for sports properties. From a purely observational context, it strikes me that we’re at an interesting cross-roads in generational marketing. So much of what our sports fan and participant research focused on during the […]
Read More »The Sport of Naming Rights
SLRG President Jon Last’s keynote remarks at the Summer Financial Communications Society breakfast are highlighted in a look at the financial services community’s involvement in a proliferation of sports venue naming rights deals. By Steve Vuiker Sports sponsorship was the theme at a summer panel sponsored by the Financial Communications Society in New York. Jon […]
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