Join Us for Sports Illustrated Golf Group’s Annual Market Outlook Breakfast and at PGA of America’s Main Forum Stage at the 2016 PGA Merchandise Show
You are invited to join Sports and Leisure Research Group President Jon Last for two dynamic presentations based on brand new consumer research at the 2016 PGA Merchandise Show in Orlando Florida:
Wednesday January 27th: SI Golf Group Insights Breakfast Features Golfer Utilization Preferences for Online Golf Videos Jon will again keynote the SI Golf Group breakfast with a presentation including the findings of Sports and Leisure Research Group’s annual Golf Consumer Outlook Study as well as brand new research that looks into consumer behavior utilization and preferences for golf-related online videos. Sports Illustrated Golf Group’s breakfast will be held in OCC Room W331b at 7:30am on Wednesday January 27th. This is a new location from previous years. We’ll again share the latest forward looking golfer attitudes and perceptions about golf retail, the economy and participation in the year ahead, from a study just fielded among over 1,000 core and avid golfers. In addition to highlighting golfer attitudes, perceptions and behavioral expectations in the equipment retail categories, this year’s presentation will reveal insights about the impact of various production elements, identify preferred content and reveal consumer consumption across online golf videos, drawn from SIGG and SLRG’s new golfer research. SI Golf Group will be sending invitations, and those readers of this newsletter interested in attending, can reach out to Alannah Fay (Alannah.Fay@golf.com) at Time, Inc., to confirm attendance, as seating is limited.
Thursday January 28th: PGA of America Education Program– A new context for business golf: SLRG President Jon Last, will highlight new research conducted with the PGA of America, that reveals new insights and identifies untapped opportunities for golf facilities to grow revenue by understanding the new dynamics of business golf. The research will identify the magnitude of the opportunity, provide insight on how to build the right golf environment to facilitate the optimal golf business experience, and how to strengthen business golf relationships between organizations and local golf facilities. As part of the presentation, Last will also moderate a lively panel discussion featuring Troon Golf CEO Dana Garmany, PGA of America Secretary Suzy Whaley and Whirlpool executive Deb O’Connor. The session is open to all PGA Merchandise Show attendees and is scheduled for 3:30PM at the main forum stage. You can learn more about the program and register for the PGA Show at the of official PGA Merchandise Show website, here.