We pride ourselves on the ability to provide insights, not just data and to do so with a focus on clients’ true sensitivities, while not sacrificing depth of understanding and data interpretation.

  • Consumer
  • Marketing
  • Implementation/ Optimization

Qualitative Research Techniques

Using a variety of custom research tools including focus groups, one-on-one interviews, on-site intercept, retail simulation, online purchase diaries, product and pricing configuration optimization and executive interviews, we bring your target's mindset to you. By gaining insight into perceptions and reactions to your product or service offering, we help you discover the attributes and concepts that are key to your success.

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Quantitative Research Techniques

The principals of Sports and Leisure Research Group have helped pioneer some of the most cutting edge applications of online marketing research, and also utilize phone surveys, mail studies, and face-to-face interviewing to validate or assess perceptions, reactions, and intent from a large and projectable sample of the population. We leverage the most extensive sources of sample to assure that research is conducted against a valid and representative target population, and then apply a rigorous set of analytics to derive the most poignant conclusions.

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A New Model for Media

Traditional media isn't fully leveraging its greatest asset----the consumers themselves, and the mutual trust we have for each other! A marketer is coming to a medium because it values access to its audience, and hopes that they can put the right message in the right environment, to captivate them towards a direct relationship with their brand. The medium is a means to an end. Traditional media research doesn't help. Because every medium has its own "I'm better than you" story, founded on poorly designed and hideously outdated currency.

So rather than fight that losing battle, Sports and Leisure Research Group takes a unique approach that leverages the already trusted relationship you enjoy with your audience towards competitive advantage for your brands and added value for your advertisers. We help media companies offer the services of their own marketing research consultancy to clients, without the overhead, and at a fraction of the cost. We can help you to evolve beyond being simple sellers of pages or clicks, to become instead, an open door to the end game that the marketer is trying to reach---access to and understanding of your customer, so they can sell to them. After all that’s why they are tapping into your media vehicle!

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Sponsorship ROI Assesment

It is one thing for a sports property or sponsor to measure impressions, but the more important questions surround how effectively are they communicating the essence of their brands? SLRG utilizes customized, brand blind, experimental design to truly understand the impact of sports marketing. Our research not only measures awareness and recall but also helps demonstrate and measure brand alignment with key message points being delivered through sports.

Communications effectiveness testing

SLRG is often called upon to evaluate the efficacy of print, television and online advertising for clients in the sporting goods, media and travel industries. SLRG takes great care to design an approach that avoids leading questions or direct inquiries on impact that are impossible for respondents to answer objectively. From this methodological departure point, our firm looks to conduct this research on an adhoc or continuous basis, against clients’ true target audience. We customize the approach to meet client needs and budgets, thus maximizing the impact of the client’s marketing messaging.

Proprietary Research Panels/Communities

Understanding preferences, attitudes, and behaviors of one’s best customers can provide great strategic advantage to sports and travel marketers seeking to increase share of customer. SLRG works effectively with destinations, properties, and other organizations to build and manage online research communities that can provide frequent feedback and insight. Online research communities also are effective marketing tools as they demonstrate your brand’s willingness to engage in a two way conversation with valued customers.

Brand Perception Tracking

Understanding where your brand fits relative to its competitive set, is an important step in differentiating your brand relative to your competition. Through continuous brand tracking studies, SLRG helps its client to understand how they are perceived over time, enabling our clients to recognize the impact of specific marketing communications and when certain brand attributes need to be amplified to create greater resonance.