The successful marketing model for amenity real estate has transformed as baby boomers age and the next generation of target customers enter the marketplace. SLRG has deployed successful research to help clients better understand what consumers are looking for in a real estate development as well as how lifestyle issues and personal values affect consumer choices.
Case Study
A developer was looking to better understand and profile early adopters that had purchased real estate in their residential community, and wanted to use this information as a springboard to create a more compelling product and amenity offerings for future residents. In depth interviews with current residents, coupled with a comprehensive survey helped profile the current group of residents which led the developer to refine both product offerings and marketing communications emphasis