How To Be A Bad Survey Respondent

Thankfully, we still hear incessant cries from sponsor and property clients that beyond measuring reach, determining ROI or ROO is tantamount to designing and executing an effective sports marketing program. As researchers and sports marketers, long trained in the nuances of designing and executing research to do just this, we recognize that just as every activation hopefully has some unique element or creative differentiator, so too must the research studies designed to measure their impact.