In the middle of May, the U.S. Supreme Court struck down the 1992 federal law that effectively banned commercial sports betting in most states, opening the door to legalizing an estimated $150 billion in annual illegal wagering on professional and amateur sports. As the states contemplate their go to market strategies, bettors will soon have myriad legal options, beyond Las Vegas casinos and offshore wagering operations.
Across the country, casinos are eager to offer sports betting as gaming options for their customers and will need to prepare themselves to best exploit the new opportunities. From our perspective as a firm that conducts research in both the sports and gaming space, we anticipate the opening of a whole new set of opportunities to leverage fan and bettor insights. In particular, we see the new paradigm accelerating what has already been a recent and rapid migration towards the integration of more robust and analytics driven behavioral data with traditional research driven windows into the mindset of the sports fan market. As sports properties try to understand and leverage these new opportunities, it will be tantamount to deploy a rigorous and methodologically sound process to avoid drowning in data, while parsing out the most actionable and sound insights. We stand ready to assist current and new clients in tapping into what will surely be a plethora of available information. Contact us today, to see how we can help you.