Peter Van Brunt

Mr. Van Brunt has been involved with doing quantitative marketing research since 1974.  He began doing marketing research while employed by U.S. News & World Report where he was involved with subscriber surveys, readership surveys, and proprietary surveys for major advertisers.

Following U.S.News he spent a year working for Standard Information Systems where he taught clients how to use the company’s database and statistical systems.

In 1976 he joined Action Surveys, Inc. as Vice President.  During his 6 years at Action Surveys he took the company from being a simple provider of data processing services to one which provided full service research.  He left Action Surveys in 1981 and with two partners formed National Research, Inc. a 40 station telephone interviewing facility.  He sold the company one year later to his partners, and in 1982 started his own company, ReData, Inc.

ReData, Inc. specializes in data collection and data processing services. ReData currently handles more than 100 different survey projects each year.  These projects range in size from the very small to the very large.  ReData’s clients include prominent large corporations as well as a number of associations, publishers, and research companies.

In 1986 he started another corporation, Pros & Cons, Inc., to market a computer program he developed, PCPUNCH.  PCPUNCH is still being used for volume data entry on PC’s, and is particularly well suited for entry of survey questionnaires.  The program is still utilized worldwide, has powerful data editing and validation capabilities, and is capable of producing data in a variety of output formats.

Over the years, Mr. Van Brunt has been an active volunteer in the Marketing Research Association.  He was one of the founding members of the Mid-Atlantic Chapter of the MRA, served as the second Chapter President, and remained active on the Chapter Board for a number of years.  At the National level, he has served on numerous Councils, Committees, and Task Forces. He is a past Chair of the Professional Development Council and the Information Resources Council, served as a member of the Technology Council, served on the National Board of Directors as a Director at Large, and was elected national President of the Marketing Research Association for the year 2002-2003. He was instrumental in MRA starting Professional Research Certification, and he is a past Chair of the Board of Directors for Researcher Certification. He is PRC certified at the Expert Level.  In 2006 he was presented with MRA’s Honorary Lifetime Membership Award.

He holds a BS in Mathematics from Bucknell University.