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Yearly Archives: 2007

    Market Focus: Golfers: In the Green, on the Green

    POSTED: December 31, 2007

    By Linda Formichelli You may not picture golfers as seekers of luxury and quality—in fact, if you’re not a golfer yourself, you probably picture them only as older men wearing plaid pants and berets with pom-poms on top. But if that’s your mental image of golfers, you’re missing out on a great market with dollars to […]

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    QRCA Views

    POSTED: November 8, 2007

    GOLF: Mastering the changing Business of a Classic Game. The business of golf has enjoyed unprecedented growth over the past 20 years, unsurpassed by virtually any other participatory sport. At the same time, golf’s growth has not continued…

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    Advertising Age

    POSTED: November 7, 2007

    OUT OF CONTROL Consumers have taken over your marketing. How to Deal? “[Views into our audience have become more pervasive in our activities], whether it’s investing more seriously as we have in the development of our Web site…

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    Research Department Report

    POSTED: November 6, 2007

    Pushing and Positioning MR as Means Toward Successful Business Ends Media research often serves as little more than an advertising sales force go-for unless proactive steps assert its broader value. The 15-year career of Jon Last…

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