GOLF: Mastering the changing Business of a Classic Game. The business of golf has enjoyed unprecedented growth over the past 20 years, unsurpassed by virtually any other participatory sport. At the same time, golf’s growth has not continued…
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OUT OF CONTROL Consumers have taken over your marketing. How to Deal? “[Views into our audience have become more pervasive in our activities], whether it’s investing more seriously as we have in the development of our Web site…
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Pushing and Positioning MR as Means Toward Successful Business Ends Media research often serves as little more than an advertising sales force go-for unless proactive steps assert its broader value. The 15-year career of Jon Last…
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