Sports & Leisure Research Group Logo
  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media
  • Sports & Leisure Research Group Logo

  • Who We Are
    • Our Team
    • About Us
    • Why We’re Different
    • Our Clients
  • Our Services
    • Industries
    • Capabilities
    • Process
  • News & Resources
    • Last Word
    • Downloads
    • News & Views
    • Morning Read
    • Podcasts
    • SwingU
  • B-T-N Barometer
    • About
    • Back To Normal Barometer Media

Yearly Archives: 2008

    FY’10 MRA Board Announced

    POSTED: December 9, 2008

    In June, SLRG President Jon Last assumes the Honorary/Past President role on the Marketing Research Association board after serving as national president over the past twelve months.

    Read More »

    Ethnography: Trendy Method or Essential Tool

    POSTED: December 8, 2008

    Sports and Leisure Research Group President Jon Last and Judy Langer reveal findings from a study of research client attitudes on and utilization of observational qualitative research in the February 2009 issue of Quirk’s.

    Read More »

    December 2008 – Colleagues

    POSTED: December 5, 2008


    December 2008 – Moving Beyond

    POSTED: December 4, 2008


    Gilford Securities’ Report on the Golf Equipment Industry

    POSTED: December 3, 2008

    Sports and Leisure Research Group’s golfer trends work is cited on page 5 of this informative February 13, 2009 report from industry analyst Casey Alexander.

    Read More »

    Golf Week Article – How to Survive the Next Two Years

    POSTED: December 2, 2008

    Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column

    Read More »

    Research Business Report

    POSTED: December 1, 2008

    Jon Last featured in the annual “Predictions Issue” of Research Business Report.

    Read More »

    Advertising Age

    POSTED: November 24, 2008

    After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast’s Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing […]

    Read More »

    All The Presidents Man New Sports MR Agency

    POSTED: November 20, 2008

    In New York, former Golf Digest Publications VP Jon Last has launched his own marketing research and strategy consultancy, Sports and Leisure Research Group. Last is the current President of the Marketing Research Association (MRA), and will be joined in the new venture by two former holders of the office. At Conde Nast’s Golf Digest […]

    Read More »

    AMA Ethnography Presentation

    POSTED: 2008

    Ethnography from the Client Perspective

    Download PDF


    • 1
    • 2
    • Next »

Archives

  • Like SLRG
  • Follow @Jon_last
Tweets by @Jon_Last


Contact Us
  • 445 Hamilton Avenue, Ste 1102
    White Plains, NY, 10601
  • (W) 914.358.3558
    (F) 914.358.3557
    Who We Are
  • Our Team
  • About Us
  • Why We’re Different
  • Our Clients
    Our Services
  • Industries
  • Capabilities
  • Process
    News & Resources
  • Last Word
  • Downloads
© 2021 Sports & Leisure Research Group. All Rights Reserved.
Site by McMillianCo.