Monthly Archives: November 2008

Advertising Age

POSTED: November 24, 2008

After almost seven and a half years as VP-corporate marketing, research and brand development for Conde Nast’s Golf Digest Publications, current national Marketing Research Association President Jon Last has launched and will serve as president of Sports and Leisure Research Group, a marketing research and strategy consultancy. At Golf Digest Publications, Mr. Last oversaw marketing […]

All The Presidents Man New Sports MR Agency

POSTED: November 20, 2008

In New York, former Golf Digest Publications VP Jon Last has launched his own marketing research and strategy consultancy, Sports and Leisure Research Group. Last is the current President of the Marketing Research Association (MRA), and will be joined in the new venture by two former holders of the office. At Conde Nast’s Golf Digest […]

AMA Ethnography Presentation

POSTED: 2008

Ethnography from the Client Perspective

November 2008 – Golf & Sport

POSTED: November 5, 2008

November 2008 – Travel

POSTED: November 4, 2008