In June, SLRG President Jon Last assumes the Honorary/Past President role on the Marketing Research Association board after serving as national president over the past twelve months.
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Monthly Archives: December 2008
Ethnography: Trendy Method or Essential Tool
Sports and Leisure Research Group President Jon Last and Judy Langer reveal findings from a study of research client attitudes on and utilization of observational qualitative research in the February 2009 issue of Quirk’s.
Read More »December 2008 – Colleagues
December 2008 – Moving Beyond
Gilford Securities’ Report on the Golf Equipment Industry
Sports and Leisure Research Group’s golfer trends work is cited on page 5 of this informative February 13, 2009 report from industry analyst Casey Alexander.
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Golf Week Article – How to Survive the Next Two Years
Jon Last is quoted on the potential impact of the changing golfer mindset on participation and equipment purchasing, in Bradley Klein’s latest column
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