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Monthly Archives: June 2010

    I Have Met The Fan/Customer And They Are NOT Us!

    POSTED: June 7, 2010

    You undoubtedly possess an obsessive focus on the brands or properties that you represent, but that probably disqualifies you from having a true understanding of your customers. If you are a regular reader of these posts, you undoubtedly possess an obsessive focus on the brands or properties that you represent. You need to. It’s your […]

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    June 2010 PGA Magazine

    POSTED: June 1, 2010

    Select highlights from Sports and Leisure Research’s Golfer Portraits segmentation study, conducted for the PGA, are featured. The item hones in on golfer habits and attitudes regarding formal golf instruction.

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