The winter 2011 issue includes commentary by SLRG President Jon Last on how a variety of evolving societal values and demographic changes are creating challenges for the golf industry, as well as some ideas on what can be done to stem the tide.
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A new study reveals a golfer’s natural ability and swing are not the only things holding them back; 90 % of US golfers may be playing with clubs that do not fit them properly. This study is a wake-up call for every golfer who wants to get better. We spoke to thousands of golfers coast […]
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Custom fitted clubs increase golf enjoyment, study find For as long as I’ve been playing golf – almost 15 years now – I have been told that I should never buy clubs off the rack. I know it flies in the face of what many sporting goods stores and online retailers would prefer you do, […]
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Coverage of SLRG’s groundbreaking new research on custom clubfitting unveiled at the 2011 PGA Merchandise Show includes commentary from legendary PGA TOUR instructor Hank Haney.
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Forbes.com coverage of SLRG’s custom clubfitting research. by Monte Burke Recently the game of golf has been stuck in the deep stuff, thanks to a perfect storm of events: the overbuilding of golf courses in the U.S. (the number now stands at more than 18,000 tracks); the glut of equipment; the world economic collapse; and, […]
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Even Seinfeld didn’t take it this far! Recalling Seinfeld’s remark that in sports one is often “just rooting for a shirt”, SPORTS & LEISURE RESEARCH GROUP President Jon Last in this January 11 column speaks to ways that sports marketers can leverage research to maximize the sale and ROO of their licensed merchandise.
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Results from SLRG’s new study for Golfsmith and Sports Illustrated Golf Group, are included in the cover story of the February 2011 issue of Golf Magazine.
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