Quirk’s Marketing Research Review’s December 2012 cover story is a detailed look at how Sports and Leisure Research Group partnered with PING to conduct an innovative qualitative immersion into golfers’ quest for a new driver.
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Daily Archives: December 11, 2012
A Rare But Consistent Winner In Marketers’ Battle For Attention
In his December, 2012 Media Post column, SLRG President Jon Last reflects on how recent empirical research and anecdotal observation has reinforced the fact that live sporting events are a uniquely engaging and receptive environment for brands. Nary a day goes by that the marketing trade press doesn’t include further doom-and-gloom evidence of how today […]
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