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Monthly Archives: June 2013

    Wharton Checks into the Golf Business

    POSTED: June 24, 2013

    Sports Business Journal’s Michael Smith reports on the Wharton Sports Business Initiative Business of Golf panel discussion, moderated by SLRG President Jon Last.

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    Transparency, Accountability And Accessibility As Mandatory Marketing Assets In An Era Of 24-7 Visibility

    POSTED: June 11, 2013

    SLRG President Jon Last’s June 2013 posting speaks to new paradigms for properties looking to maintain positive constituent relationships, and offers up an action plan that can build brand equity. Perhaps it’s an overstatement to suggest that American sports properties suffer from a crisis of confidence among their fans and target audiences. However, it has […]

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    Here are the 18 People Changing the Business of Golf

    POSTED: June 6, 2013

    Golf Inc. Magazine has named SLRG President Jon Last to its list of the most innovative people in the golf business. Stereotypes: All golfers are rich white guys who dress very funny on the golf course. Plus they cheat when it comes to their scores. And research marketers? Why, they are geeky, number-driven, bland and […]

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